Rumors about the 2023 Audi Q9 are more frequent. The German carmaker is filling up the slots in the SUV segment, where they obtained rights for the Q1-Q9 lineup. There are not too many free spaces after the arrival of the Q8 and the announcement of the Q4 electric sportback. So, only Q6 and Q9 are vacant spots. What can we expect from those nameplates?
The Q8 didn’t impress fans too much. It brought a fresh styling and some new options. Basically, it is an upscale version of the Q7 mid-size SUV. That leaves some room for the 2023 Audi Q9. The first thought is the new model should be a full-size model. Audi was not so keen on this category. But, after the release of the BMW X7, the German company is thinking more about the move. Also, the release of the Q4 is offering another direction. The Q9 might be an electric version of the Q7 and Q8, most likely with the sportback styling.
Well, there is a lot of room for speculations, that is for sure. The German carmaker didn’t decide what to do with the nameplate. Whatever it is, the Q9 is going to make a stunning entrance, as we always expect from vehicles with the highest number in the alphanumeric nomenclature.
When to Expect the 2023 Audi Q9?
For now, the focus is on the new Q4. Our sources are still not confirming that the development of the 2023 Audi Q9 has started. But, it should not worry fans. There are a few concept images showing what they would like to see it. Other reports say the Q9 is going to be an upscale version of the VW Atlas – larger and way more luxurious. Nevertheless, the vehicle is not entering production in the next 12 months. First, the company is going to launch the prototype, probably as the 2023 YM and the first units will roll from the workshops a few months later.
2023 Audi Q9 Price
As the top of the lineup vehicle, the price of the 2023 Audi Q9 will exceed the cost of the existing SUVs. The German carmaker belongs to the premium segment and the prices are not so affordable. Everything depends on the size of the SUV and the drivetrain it is using. Currently, the most expensive SUV is the Q8, whose base version starts at $70,000. If the Q9 becomes an EV, then the price is not going to be under that mark for sure, since the Q4 in the base form is priced from $55,000.
The Q9 is one of the missing pieces in the puzzle and the lack of the official info is making a lot of room for guessing. Well, one thing is sure – the Q1-Q9 lineup is going to be completed, sooner or later. Although there are no details about the 2023 Audi Q9, we can’t write it off as the model for the next season.
Whatever position in the lineup the SUV takes, it will be an important role. As the full-size model, it will fill one of the most interesting segments in the automotive industry. After the successes of Q5 and Q7, the German carmaker wants more. And to be competitive, Audi needs a representative in every segment. They are a bit late behind archrivals, BMW and Mercedes, who are already exploiting the full-size market.
But, Audi Q9 taking the spot in the full-size class is not carved in the stone. Instead, it can be a smaller SUV, with the sportback styling, and electric drivetrain. Again, delivering a mid-size EV vehicle to this segment is also a bold move that will shake the automotive industry. The company has a strong base in the Volkswagen ID concept. Premium Porsche vehicles are already on the way with an electric battery as the power source. The next one is the Audi Q4, and then the Q9 might follow the path, but with a more potent configuration, more suitable for big rigs.
What Will Likely Happen?
Audi won’t give up market share without a fight, that is for sure. BMW X7 and Mercedes GLS are already enjoying big successes and the 2023 Audi Q9 should be there to spoil the party. From the fans’ point of view, the competition makes more options.
The full-size segment is not cheap, though. The high price will definitely disappoint many enthusiasts. The latest technology Audi introduced on the E-Tron model is impressive, especially the augmented reality HUD, is a high-end option that will get the Q9 closer to the world of six-digit priced vehicles. Plus, there are the RS and SQ versions to distance the SUV even more from potential buyers. Still, this is not something Audi is inventing. Soon, you won’t be able to buy a big luxury rig under $100k.